It is very important to choose the best Commercial Voice Over Artists to get the best returns and results from your marketing efforts.
Therefore, you must consider some factors while choosing the best VO artist, which is not an easy task. There are several options to choose from but selecting one of them needs a thoughtful approach and some key considerations, which this article explores.
Impact of commercial voice over on marketing campaigns
Ideally, it will help you create a brand identity through audio. This will help your brand to make a distinct mark in the market even if you are dealing with similar products or services and competing with some major players.
The right voice over talent will convey the message in the right way to invoke interest, and even emotion, in the listeners. If it is compelling, it will also ensure the authenticity of the brand to raise the trust level in the target audience.
Male or female, the best Commercial Voice Over Artists will therefore add more value to your marketing efforts and ensure that your campaigns are successful in reaching the right audience and in the right way.
Identifying your target audience
However, it must first need to resonate with the people or your target audience. It is only when they respond and perform the necessary action, your marketing endeavour will pay off.
But how do you choose them from such a huge pool? There are a few specific factors to consider to proceed successfully.
Know your product:
You must have the best knowledge about your product or service in the first place to choose the right audience for it. Therefore, you must know the answers to the following questions:
- What pain points does your product address?
- Who will benefit from it?
- What is the Unique Selling Point?
Know your market:
Once you know about your product, focus on the market. The easiest way to do that is to understand your competitors first. Once again, a set of questions and answers will help you in this regard, which are:
- Who are your competitors targeting?
- What are they doing for it?
Based on these specific answers, now find out the gap where your product will fit in best.
Customer base analysis:
Once you know them, it is now easy to find your target audience. All you have to do is conduct a customer base analysis. You must do that with respect to these basic factors:
- The age and location of the customers
- Their interests and expectations.
You may conduct a survey or interviews of clients as well.
Researching and shortlisting voice over artists
When it comes to selecting a product or service, research is the key, and it applies when you choose the right Commercial Voice Over Artists.
If it is your first time, you can start with the internet. You will get lots of information regarding selecting voice over artists. Visit different websites to gather as much information as you can about the company. You will get it on the About Us page. Stick to the ones that meet your specific needs.
After completing your research, it is time to shortlist a few names of commercial VO artists or services. While doing so, you must consider several factors. You must choose services that have adequate experience and relevance to the specific industry.
Evaluating the voice over artist’s skills and experience
The best way to analyse the skills and experience of the Commercial Voice Over Artists is to find out the number of years they are in the business.
It is prudent to choose VO services or artists who have experience of working in the specific field for several years. This indicates that they already know how to handle different projects and the diverse set of needs of each.
Make sure that you check their portfolio which corroborates with your specific marketing campaigns along with their technical skills. This will give you a fair idea about how they excel in that specific service.
Identifying the right tone and style
To determine the tone and style of the VO artist, first find out whether or not it is conversational. This is very important because it will make the voice more relatable.
As for determining their style, you must ensure that they emphasise selling products or services but do not make it feel pushy. There must be a perfect balance between emotion, interest, and excitement.
Requesting voice samples
The next important step is to ask for a few demo samples from the Commercial Voice Over Artists. Ideally, reliable and reputed services will not shy away from it.
When you get them make sure you analyse them. Consider yourself as a visitor and find out whether or not you are interested to continue listening to the voice and the matter he or she is describing. If yes, consider the voice artist to be quite successful in evoking interest and engagement.
Consider a few specific aspects during your analysis such as the style. It must suit your needs. Then consider the pace. You must understand what the artist has to say. So, the characteristics of the voice and tone play a significant role in making a voice more identifiable and understandable.
Negotiating rates and contracts
Finally, it comes to signing on the dotted lines. But before you do so, understand the terms and conditions of the contract. Take time to read the agreement, and when you do so, ‘read between the lines.’
Make sure that there are no hidden clauses or charges. Ask questions to clear all your doubts and things that you do not want in the agreement. When it comes to service charges, always negotiate on your terms.
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Conclusion
In conclusion, when you put in a little time and effort, it will be easy to choose the best commercial voice over artists for your project and get higher ROI on your marketing endeavours.
Also Read: Why Does Voice Over Quality Matter in Video Games?
