Saudi Arabia Ready-To-Cook Food Market Registers a CAGR of 5.83% throughout 2023-28
The Saudi Arabia, Ready-to-Cook Food market, is projected to grow at a CAGR of around 5.83% during the forecast period, i.e., 2023-28, owing to the rising consumption of Ready-to-Cook foods such as frozen vegetables, sea foods, soups, snacks, etc. These foods’ quick & easy nature allows consumers to cook them quickly. Apart from this, other significant factors have driven consumer demand for Ready-to-Cook food, such as the presence of natural ingredients in sauces & soups, ready-to-mix items, and various others.
Moreover, in Saudi Arabia, the demand for these food items has risen dramatically among young consumers as they are pleasant in taste and have flavors based on their preferences. As a result, the Saudi Arabian market has witnessed an uptick in noodles, various types of pasta, and other Ready-to-Cook food items. The emerging number of working women in Saudi Arabia has also positively impacted Saudi Arabia’s Ready-to-Cook Food market size.
Market Segments
- By Product Type (Frozen [Meat & Poultry, Vegetables, Others (Fries, Sweet Corn, Paratha, etc.)], Ambient [Soups & Sauces, Noodles & Pasta, Ready-to-Mix, Others (Snacks, etc.)])
- By Food Preferences (Vegetarian, Non Vegetarian)
- By Sales Channel (Online, Offline [Conventional Retail Outlets, Hypermarket & Supermarket, Other Retail Channels])
- By End Users (Individual Users, Hotels & Restaurants, Others (Military, etc.))
- By Company (Nestlé, General Mills, Almunajem Food, Savola Foods, Knorr Arabia, Mamee Double-Decker, Sunbulah Group, Al Kabeer Group ME, Gulfwest Company Ltd., Halwani Bros., Almarai Company, Others (Herfy for Food Services Company JSC, etc.))
Over the past few years, there has been a notable surge in the demand for food products on e-commerce platforms in Saudi Arabia, including Carrefour, Lulu Hypermarket, and others. The diverse selection of Ready-to-Cook products available on these online platforms has attracted customers. The rapid doorstep delivery of Ready-to-Cook food items through online sales channels has played a crucial role in the expansion of the market. This sales avenue enables individuals to conveniently compare various products and price ranges, thereby bolstering sales through online retail channels.
The market is primarily driven by B2C end-users, with the Ready-to-Cook feature of the food offering enhanced convenience to those leading active lifestyles. The surge in consumption among households and individual users can be attributed to the temporary closure of markets and COVID-induced lockdown restrictions. Also, the widespread adoption of Work from Home mode led individuals to have limited time for traditional food preparation methods, contributing to increased sales of Ready-to-Cook food among this demographic.
In 2023, Wipro Consumer Care and Lighting collaborated with Nirapara to enhance its Ready-to-Cook food category in the GCC countries, including the Kingdom of Saudi Arabia. This product line covers diverse spices and South Indian delicacies such as Idli, Dosa, Puttu, and more. The strategic decision stems from the significant population of South Indian expatriates in Saudi Arabia and their inclination towards enjoying authentic South Indian cuisine.
Saudi Arabia has traditionally seen a substantial presence of frozen ready-to-eat food products. The trend toward consuming halal frozen ready-to-eat food items contributes to the overall market expansion. The market’s growth is further fueled by introducing innovative and diverse frozen food options, including marinated chicken tandoori, fresh marinated shawarma, chicken drumsticks, and more. Manufacturers such as Al Kabeer Group ME, Almunajem Food, and Tanmiah Food, among others, are successfully attracting a large customer base in Saudi Arabia with their enticing product offerings.
With the increasing preference for frozen ready-to-eat food products and the growing consumption of soups, cereals, and sauces among the working class, the market is expected to experience significant growth in the forthcoming years.
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